Q. What’s the main thing a traditional book publisher considers before signing an author?
A. Yes, publishing decision-making can be complex, and acquisitions can take days and involve many people. But it always comes down to one simple question: will people buy this book? No market=no money for publisher=no money for author.
Seems pretty intuitive, doesn’t it? Yet 9 out of 10 queries that cross my desk (or zoom through my email) don’t seem to consider this fact.
And 99 out of 100 people derisively calling traditional book publishers “gatekeepers” and demanding that all books [Read more…]