Self-Published Books Pushed by Apple
Apple recently announced its new program of “Breakout Books” as reported in The New York Times.
According to the piece, “popular” self-published books will be featured under a banner on the iBookstore for the first few weeks, and then will become a regular feature. Not mentioned in the article: exactly where these books come from. The piece interviewed Smashwords founder Mark Coker, who said the books “were nominated to Apple’s editorial team.” Given the happy Smashwords/Apple relationship, “were nominated” probably means “nominated by Smashwords.”
Smashwoods’ Reach Extends
Smashwords’ importance as a sales and discovery channel for self-published works is ever-growing. Mr. Coker recently also allied with many public libraries to make thousands of self-published ebooks available to the library market.
Can We Trust the Books?
The titles Apple will highlight are selected based on: “criteria including sales performance and reader reviews” although the Apple “editorial team” has “final say” on the selections.
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